Over the course of a year we created more than 20 films for the campaign “It’s Never Been So Easy to Have a Ford Your Way”, bringing eccentric characters to a Drive Thru of offers. The idea was to use the analogy of combos — technology, safety, comfort — and reinforce that, just like a Drive Thru, buying a Ford can also be simple and practical.

The campaign included TV films, activations on social media, digital, CRM and dealerships, consolidating the brand’s message of ease and accessibility.