For the launch of the new Honda HR-V 2026 we created the campaign “Revered”, inspired by the universal gesture of the head nod — a symbol of respect, admiration and recognition. With the concept “Trends fade, it goes beyond,” the car is presented as an icon that earns respect and leaves its mark.

The communication included a film for TV, cinema and digital, along with a strategy across social media, performance, out of home, radio, streaming and special content.